About Us

Bob Lilienfeld is Editor of The ULS Report, a highly respected and widely read newsletter aimed at spreading the benefits of source reduction (ULS means Use Less Stuff). Both Bob and The ULS Report have received significant national attention via features in The New York Times, Los Angeles Times, Washington Post, Chicago Tribune, San Francisco Chronicle, Boston Globe, Wall Street Journal, Time, USA Today, U.S. News & World Report, The Christian Science Monitor, American Demographics, Parade and Home magazines.

Bob has appeared on a wide variety of network television and radio programs including CBS Late Night, CNN, MSNBC, Nova, VH-1 and National Public Radio's Morning Edition, All Things Considered, Marketplace, The Environment Report and Living on Earth. He provides commentary for public radio and hosts Use Less Stuff on Fox, a monthly segment for FOX TV's morning news. (You can review Bob's media credentials.)

His work in the areas of source reduction and waste prevention are known internationally as well. Along with co-author Dr. William L. Rathje of the University of Arizona, he has been published in The International Herald Tribune and Le Temps Strategique. The two also wrote Use Less Stuff: Environmental Solutions for Who We Really Are, published by Random House in 1998. (Read a review.)

Mr. Lilienfeld is also the Director of the nascent Center for Informed Decision Making, a Web site that will help people make better decisions by utilizing their critical thinking skills. He has served on the Advisory Boards of the Sustainable Enterprise Institute at the University of North Carolina's Kenan-Flagler School of Business and the Corporate Environmental Management Program (CEMP) at the University of Michigan.

Bob is actively involved with the Walmart sustainability initiative, serving on the Corporate Sustainability Index advisory team, Food/Agriculture Sustainable Value Network (SVN) and Waste SVN. He has also spoken extensively at their Packaging SVN, and participated in their Sustainable Dairy strategic planning initiatives.

Bob earned a Masters of Management in Marketing, Finance and Organization Behavior from the Kellogg Graduate School of Management at Northwestern University. He received his BA in Social and Behavioral Psychology, also from Northwestern. He lives in Rochester, Michigan with his wife, children, and their pets.